Our approach is like our design, beautifully simple.
We create luxurious staples that feel like nothing else, it’s what makes us unique and why customers keep coming back. Using natural sources, every item has the softest touch imaginable – we spend a lot of time feeling fabric and finding new ways to make every piece that little bit more ‘Aaaahhh’!
Versatile foundation pieces
We design versatile, foundation pieces – that are always in style and that work with everything you already have. You can wake up, get dressed, look chic, feel great. And our range comes in styles, shapes and shades to flatter every body.
Elevated fuss-free designs
We love elevated, fuss-free designs that inspire confidence and calm. Beautifully crafted staples for everyday and everywhere, for when you’re on or off, and whether it’s activewear or inactive wear.
Founder Isobel Ridley realised her teenage ambition of starting her own business in 2013, having honed her skills in luxury fashion at Burberry London. A year travelling had opened Isobel’s eyes to the negative impact of what we throw away – taking a sustainable and ethical approach to her brand was never in question. So we consider every part of the manufacturing journey; we’re passionate about traceability and the way we source and fabricate is fundamental. And our ‘care’ extends beyond product, it underpins our customer service, our team and the women (and some men) who make our clothes.
Environmentally friendly fabrics
We only use natural fabrics like linen, cashmere, and ecologically, environmentally-friendly modal produced from the pulp of beech trees. So you can feel good wearing our clothes, and feel really good about how they’re produced.
Endlessly versatile and always flattering, this forever chic navy/ecru polo neck is a key investment piece. In a figure enhancing design it’s ideal for layering.
Our classic scoop t-shirt with half sleeves. The beautiful neckline, shape and length makes it a great staple as it can be worn with a pencil skirt in the office or more casually on the weekend. Available in a range of colours, the half sleeve is a must have for every wardrobe.
This soft batwing jumper and straight leg trouser set will make lounging at home even more luxurious. Made from 100% Micro Modal
An elegant dressing gown made out of the softest micro modal with an elegant double layered satin collar.
There is nothing more comforting that the softness and warmth of Scottish cashmere, why not treat yourself or a loved one to a soft reversible cashmere hat.
These cashmere socks strike the perfect balance between unbeatable comfort and exceptional durability. Made from the finest yarns, they have been hand finished for a premium quality finish. Cashmere socks give you the very best of quality and comfort and make the perfect gift.
A pretty pair of ladies cashmere gloves with a button fastening.
A soft hot water bottle covered in cashmere is a luxurious bedtime companion. There is nothing more comforting that the softness and warmth of cashmere.
Double-layered 100% cotton face mask with elastic ear loops.For every pack purchased by you, we will donate masks to the Katherine Low Settlement in Battersea. KLS provides immediate and much-needed support to children, young people, the elderly, women and refugee communities in Battersea.
A soothing bath soak with the relaxing scent of lavender and jasmine, containing coconut milk powder, Dead Sea salt, epsom salts, oat powder and cocoa butter which help to moisturise, soothe and revitalise the skin whilst removing toxins that build up.